Gregory Peterson, JD, is a Boston writer and communications consultant to lawyers, leaders and professionals with a story to tell.
Gregory Peterson's Bio:
Boston writer and PR consultant Gregory Peterson has extensive experience in public affairs, legal affairs, reputation management, thought leadership, presentations, personal branding, and crisis communications. His subject matter interests include law, cybersecurity, technology and productivity.
Gregory Peterson has private and public-sector experience as:
- Public Relations Advisor to CEOs, lawyers, elected officials, academics and entrepreneurs.
- Public Affairs Project Director at TED Conferences.
- Public Affairs VP at Biogen (Legal Department).
- Adjunct Lecturer in Boston University's "College of Communications".
- Communications Director in a Governor's Office.
- Innovative and entrepreneurial creator of public relations programs and partnerships.
- "Hands-on" PR practitioner -- with experience that spans private and public sectors, domestic and global markets, internal and external publics.
- Trusted advisor and discreet "thinking partner"
Gregory Peterson's Experience:
Writer & Public Relations Consultant at Archetype Communications, Inc.2002 - Present | Boston, MA
Gregory Peterson is a writer and communications consultant on public affairs, legal affairs, public relations, reputation management, thought leadership, presentations and crisis communications. Clients have included leading organizations such as TED Conferences, Special Counsel, The Boston Globe, The Boston Consulting Group, Fidelity, and numerous others.
Public Affairs Vice President at BiogenMarch 2001 - August 2002
Developed and executed corporate communications programs enhancing the corporation's reputation among key publics worldwide. Revitalized and managed the corporate brand with employees, media, customers and investors. Revamped the company's stakeholder communications, played a crucial role in the company's crisis communications, and coordinated all executive communications. Built relationships with key publics in industry, media, academia, government and local communities. Directed thought leadership campaigns and presentations for key executives.
PR + Public Affairs Consultant at Gregory Peterson PRJanuary 1995 - March 2001
Communications consultant on public affairs, public relations, reputation management, marketing communications, thought leadership, issues management and crisis communications. Clients included Cargill, U.S. Defense Department, TED Conferences, Arlington Institute, Right Management Consultants, etc.
Public Affairs Consultant / Project Director at TED Conferences1998 - 1999 | Newport, RI
Gregory Peterson was contracted as public affairs consultant and project director for TED Conference's "UNDERSTANDING USA" -- a public affairs project using "information architecture" to examine 100 topics in American public affairs. TED has become recognized as the world's premier forum for thought leadership, "game-changing" ideas and "best of show" speakers. (As a result, I know a good presentation when I see one!) Gregory also served as a marketing communications consultant -- shaping the brand for this conference and helping TED attract thought leaders and sponsors.
Public Affairs Consultant and Vice President | Director, International PR at Padilla Speer Beardsley PRNovember 1989 - December 1994 | Minneapolis, MN
Gregory Peterson served as Public Affairs Consultant and Vice President. As a director of PSB International, Gregory launched and managed PR practice area specializing in global communications. Extensive travel, public speaking and collaboration with clients and public relations consultants around the world. Provided PR counsel and executed communications campaigns for corporate, nonprofit and government clients. Active in managing the practice, generating new business, community service.
Communications Director at Office of the Governor (Minnesota)January 1987 - August 1988
(Leave-of-absence from PSB PR. Appointment to Governor's Office, followed by Bush Leadership Fellowship at Harvard Kennedy School.) "Turnaround" assignment for Minnesota's longest-serving governor -- to reengineer communications and public relationships with media, constituents and special interest groups. Created and managed communications department and coordinated a network of public affairs officers. Promoted from Public Information Director to Communications Director, a key staff role with responsibility for policy initiatives, media strategies, constituent relations, major public events and crisis management.
Gregory Peterson's Education:
William Mitchell College of Law1995 – 1998JD
Harvard University Kennedy School of Government1988 – 1989MPAConcentration: Public Affairs
Harvard University - KSG Executive Program1988 – 1988CertificateConcentration: Public Sector Leadership Program
Humphrey Institute of Public Affairs1986 – 1987CertificateConcentration: Reflective Leadership Program
Augsburg College1972 – 1978BAConcentration: Communications + English
Schiller College - London, ENGLAND1975 – 1976Concentration: Communications + English
Gregory Peterson's Interests & Activities:
Gregory Peterson's interests include: Writing & Literature, Communications, Legal Affairs, CyberSecurity, Public Issues, Education, Environmental Affairs, Learning, Neuroscience, Design and Typography, Information Management, Personal Productivity, Technology, Public Speaking, and Macintosh Computers.